Westedge Design Fair Brings Upscale to the LA Design Market
Westedge Design Fair 2014
Attention design aficionados! Westedge Design Fair returns to Santa Monica for a second year and brings a curated selection of leading brands and manufacturers from around the globe. Westedge Co-Founders and Show Producers Troy Hanson and Megan Reilly travel the world to vet the best and most innovative exhibitors in furniture, lighting, kitchen, bath and design for the home, and for 4 days in October the newest introductions from over 150 exhibitors will be on view in one central location. Designers, editors and tastemakers will be among those in attendance and the general public is also invited to attend October 17-19 (Friday-Sunday).
Westedge Exhibitors
Westedge Design Fair 2014 Exhibitors include Brown Jordan Outdoor Kitchens, DXV by American Standard, Franke, La Cornue, Top Brewer, Rohl, Smeg, Grange Furniture, to name a few. Click HERE for the complete list of exhibitors. In addition, below are a few of the introductions to be shown at Westedge Design Fair this October.
Jenn-Air
Niche
Urbancase
Fantini
I attended last year’s inaugural event and was most impressed by the caliber of exhibitors and product that was on display. Below are a few snippets of what I to my Instagram feed last year:
Patrick Weder displays his bespoke furniture Honeycomb Sculptural Lighting with Calico Wallpaper’s signature Wabi custom wallpaper.
Patrick Weder/Calico Wallpaper at Westedge Design Fair 2013
To commemorate the opening night party to benefit Heal the Bay, Dallas artists Gregory Miller teamed up with Brenda Houston to create, “The Bay. Nocturne” a mixed media installation consisting of ceramic pieces, metal, agate and ammonites.
Collaboration between Gregory Miller and Brenda Houston
David Trubridge incorporates the technology behind the Philips Hue color changing bulb to design his propeller shaped lighting installation at the entrance of Westedge.
David Trubridge
The Foundation Shop, specializing in high end, custom furniture designs, named their “Green Street” sofa after Green Street, a prominent street that runs through the main throroughfare of my hometown of Pasadena.
The Green Street Sofa
La Cornue, one hundred years and three generations, brings their coveted collection of handmade Chåteau and CornuFé cookers, and last year they even had their Flamberge Rotisserie – a real treat to see in person! Here’s a quick look at their space from last year’s Fair.
La Cornue
In addition to an impressive list of exhibitors, Westedge Design Fair offers both designers and the high end consumer the full design experience by incorporating full custom installations, discussions, panels and workshops on a wide range of design topics and trends. Topics for the consumer include “Style for the the Entertaining & Holiday Season” and “Innovations in Kitchen and Bath Design” while workshops such as “How To Get Published” and “Haute Design: The Intersection of Fashion, Trend and Home Decor” might appeal more to the Design Professional. See the complete list of panels and workshops HERE.
Opening Night Party to Benefit Heal the Bay
On Thursday October 16, WestEdge will celebrate its opening night with a venue-wide cocktail party to benefit Heal the Bay, one of Southern California’s leading environmental nonprofit organizations. “WestEdge Design Fair celebrates the Southern California lifestyle,” said Ruskin Hartley, president and CEO of Heal the Bay. “The event is a great fit our organization. We are excited that proceeds from the event will help underwrite our work to keep L.A. beaches clean, healthy and safe for millions of visitors.” I will be at this event and will be roaming the show floor on Thursday afternoon, so if you happen to see me, please say hello!!!
WestEdge Design Fair Hours:
Thursday October 16
2-6 PM Trade and media preview
6:30-10 PM Opening Night Party to benefit Heal the Bay
Absolutely, Troy! You and Megan have a great eye and have selected the best of the best to participate. Some shows have rows after rows of the same thing but that is definitely not the case at Westedge. You are all about quality – not quantity, and you’ve obviously done your homework. Great job!
No boring emails here! We bring the good stuff: new arrivals, trending styles, and fun content to keep things interesting
Thank you for applying to the Cozy·Stylish·Chic Trade Program.
We’ve received your application and our team is reviewing your submission. If approved, you’ll receive a confirmation email with access details within 2–3 business days.
If you have any questions in the meantime, feel free to reach out to us at info@cozystylishchic.com or call (626) 714-7040.
We appreciate your interest and look forward to working with you!
Troy
October 3, 2014
Thank you for this coverage, Jeanne. Looking forward to seeing you in two weeks!
Jeanne
October 3, 2014
Absolutely, Troy! You and Megan have a great eye and have selected the best of the best to participate. Some shows have rows after rows of the same thing but that is definitely not the case at Westedge. You are all about quality – not quantity, and you’ve obviously done your homework. Great job!