Navigating High Point Market Like a Pro

High Point Market Insiders Tour - Jeanne Chung
High Point Market Insider’s Tour, Fall 2019

Navigating High Point Market is not as difficult as one may think.  Are you attending for the first time, alone or a bit overwhelmed?  Fear no more – I’ll be leading another High Point Market Insiders Tour.  As always, it will be a busy market with new introductions, panel discussions, networking events, parties, and of course the High Point Market Insider’s Tour,  which I will be leading for the sixth consecutive market.  The Tour is organized by the High Point Market Authority in conjunction with Esteem Media (the group behind the Design Influencers Conference) and is designed to help new designers navigate High Point Market with confidence..

My passion has always been to empower designers, and with the “democratization of design”  it has been increasingly more difficult for designers to own a profitable business.  Designers must differentiate themselves from the masses by providing clients with product that cannot be purchased online or through big-box retailers.  My tour is geared to designers who are looking to expand their horizons and whose focus is on finding unique and one of a kind furnishings that either cannot be purchased in the online marketplace or that offer a level of customization that would exceed what a big-box retail can offer.  I have put together a unique selection of showrooms – ones that I feel would be beneficial and add value to a designer’s repertoire and I’d love to take a select group along with me to familiarize those attending with what is out there.

Why Should You Attend the High Point Market Insiders Tour this Spring?

The High Point Market Insiders Tour is not only about sourcing furniture for clients.  It’s about SO much more!  The High Point Market Insiders Tour will make the 11.5 million sq. ft. of market feel more manageable. Navigating High Point Market on your own will be easier as my tour will show you the lay of the land by visiting showrooms that are spread all over the town of High Point.  Here’s what we’ll do:


High Point Market Insiders Tour

For those visiting High Point Market for the first time, a quick breakfast and orientation with Tom Conley, President and CEO of the High Point Market Authority, will introduce you to other newbies at market.

Behind the Scenes


Behind the scenes at Thayer Coggin

Designers will see the inner workings of a factory.

New Resources

As a designer, my secret weapon is my imagination and having the resources to be able to offer my clients unique product that no one else has.


Universal - Miranda Kerr

Bruce Andrew Design

high Point Market Insiders Tour - Jeanne Chung


That may mean something as small as being able to use one’s own fabric (COM) and changing a finish or as complicated as me sketching something off the top of my head and handing it over to a workroom and having that sketch realized and delivered to a client.

Thayer Coggin

I’ll show you the ropes of where to go to find manufacturers that can customize your upholstery and case goods to make you, the designer, look good and your projects stand out in the crowd.

Old Biscayne Designs - custom finishes

The Swatch Department at Thayer Coggin

Special Events

In past markets we’ve also rubbed elbows with some notable personalities:

Below, Charles Spencer, 9th Earl of Spencer showing the Tour Althorp, his fine-furniture line of reproductions taken from his ancestral home and manufactured by Theodore Alexander.

High Point Market Insider's Tour - Fall 2018

Last year we were treated to a special session with Trisha Yearwood, who was in town promoting her collection with Klaussner.

High Point Market Insider's Tour - Fall 2018


Seeing great product at market is only one of the reasons I attend High Point Market every Spring and Fall.  Let’s face it – in this day and age, it’s not only about what you know, but it’s also about WHO you know.  Market can sometimes be isolating, especially for the first timer who is traveling solo.  Seven years ago that was me, but I learned early on that to make the most of market, you have to be social!

High Point Market

High Point Market Insider's Tour - Fall 2018


High Point Market has some of the best seminars and panel discussions, so take advantage of what market offers and attend as many events as your schedule permits.  We’ll be attending at least one educational event on the tour to give you a taste of what market offers.  What better way to learn than from the pros?

High Point Market - More Profit Panel

High Point Market Insiders Tour - Jeanne Chung

Some Past Insider’s Tour Groups

High Point Market Insiders Tour - Fall 2019

High Point Market Insiders Tour - Fall 2018

Here are the FAQs on what to know about the High Point Market Insider’s Tour:

  • High Point Market Insider’s Tour – Spring 2020 is free for buyers to participate. Yes, FREE!
  • The application process is open from now through March 15 or until the tour fills up. Spots fill up quickly so the sooner you apply, the better chance you have in securing your spot.
  • You must either 1) be a newbie to High Point Market or 2) You cannot have attended more than one market in the last two years.
  • Buyers are responsible for their hotel and travel arrangements to High Point.  Someone from the High Point Market will contact you as soon as you have been qualified. High Point Market will provide a concierge to help with travel arrangements or you may also arrange your own travel arrangements
  • Buyers must be available to attend High Point Market on Saturday, April 24,  from approximately 8:00am until 6:00pm. If you are not available for the Orientation Breakfast at 8:00 you will not be able to attend.

Please click to be taken to the application form.  Please take note that the application is to make sure that you are a member of the home furnishings industry.  The High Point Market Authority will review your application to  make sure you satisfy the requirements listed above.  In addition to the tour I will be leading, four other designers will also be leading similar tours. Click  HERE to get better acquainted with these designers.

Sign up early to secure your spot.  The tour is first come/first serve.  Our fast pace will maximize the number of showrooms we visit and this will  give you a broader overview. A one day tour will provide you with enough information to navigate the remainder of High Point Market on your own.. I look forward to sharing my favorite High Point Market resources that will differentiate you from the crowd!  I hope you can join me this April!

Testimonials from Past Attendees

“This was my second High Point market.  I wish I had known about Jeanne Chung’s Insiders tour the first time!  High Point Market is an overwhelming market.  Being apart of a tour really helped to learn the layout of the show.  This tour was truly an insiders tour.  My favorite was the the tour through Thayer Coggin’s factory!  We all got a first hand look at how an upholstery piece is made.  The added bonus was the history of the company and how it came to be.  Jeanne really picked the best of the best to showcase.  Knowing and understanding what a designer needs to be profitable.  Her focus was on showrooms that provide customization capabilities.  In a sea of mass produced products designers need to set themselves apart.  What better way to utilize our talents to create a one of a kind piece.  Jeanne gets it!  Through her years of experience as a retail owner and a designer, she truly understands the needs of our industry.  Thank you for all you do Jeanne!”

Lenora DeMars, 9Ten Design

“Jeanne’s tour is not just a about getting a feel for HPMKT, which is extremely overwhelming, but also a lesson in vendor relationships and profitable business practices.  Her chosen vendors are carefully selected to convey value and quality, as well as the power of forming strong relationships to  meet your deadlines and propel your business to the next level.  Jeanne is extremely personable and giving of her time to discuss business building and strategy and how she came to be a face in the industry through an unconventional path that is truly inspiring.  You will leave her tour more confident in approaching all levels of vendors, navigating HPMKT, and ready to propel your business to the next level.”

Jennifer Beckley Sides, JB Sides Design


“There’s no better place to be than on the “Insiders Tour”.   It is a great way to start off High Point market by learning from the pros, like Jeanne K Chung.  You really get an inside view like the behind the scene factory tour of Thayer Coggin. I know I never would have gone alone, and it’s a great way to really get to know the product. Navigating a market as big as Highpoint would have overwhelmed me for sure. The advice and tips she gives were invaluable.  She also takes you to a few of her “Hidden Gems” you might miss on your own. It’s also a great way to meet other Designers to explore market with when the tours done” .

Michelle Blemel, Amberleaf Interiors


Jeanne K Chung | Cozy Stylish Chic