After only about 2 hours of sleep and God knows how many glasses of wine I drank the night before, I was up and ready to face Day 2 of BlogTourNYC. First stop that morning was the New York City Flower Market on 28th Street between 6th and 7th. I wrote a full blog post about it for the first day of Spring, so be sure to check it out, as there were a lot of beautiful sights to see.
Our next stop was Birreria on the rooftop of Eataly, where we were treated to a delicious lunch of antipasto, steak, panna cotta, and of course in true BlogTour fashion, more wine – all compliments of DXV by American Standard, which was our next stop.
DXV by American Standard
In celebration of entering their 15th decade in business, American Standard Brands launched DXV by American Standard (DXV stands for Decade 15), a collection of luxury products for the kitchen and bath, that was inspired by the four design movements that span the last 150 years that American Standard Brands has been in business. The story of the company’s heritage is told by taking the design elements that best exemplifies each design movement. These design elements serve as inspiration and are thoughtfully reinterpreted to meet today’s aesthetic needs and truly indulges the luxury consumer.
DXV by American Standard held their big launch the week before we arrived in NY, so while in town for BlogTourNYC, we seized the opportunity to stop by the DXV by American Standard showroom in the Flatiron District to see what all the buzz was about.
As we walked through the front door, we were greeted by a beautifully appointed reception area with an area for designers and their clients to sit and discuss their projects. The mastermind behind the DXV by American Standard branding made reference to the DXV logo throughout the showroom with the continuous pattern of overlapping Xs that were etched into the glass divider in the reception area and the use of sleek, black tile patterned “Xs” that lined the perimeter of the showroom – brilliant marketing!
The Four Design Movements of DXV
DXV-The Classic Movement
The first design movement covers the years 1890-1920: The Classic Movement – a return to nature and simple, organic forms without excessive decoration. This design aesthetic is in response and in retaliation to the machine-manufactured styles that had become so prevalent at that time as a result of the Industrial Revolution.
DXV-The Golden Era Movement
The Golden Era Movement covers the years 1920-1950, and whose style represented social and technological advances which was dictated by controlled contours and rectilinear shapes.
DXV-The Modern Movement
The Modern Movement takes the collection from the year 1950-1990 and was a period of experimentation with materials, forms, and forward thinking silhouettes.
DXV-The Contemporary Movement
Lastly, the Contemporary Movement takes us from 1990-present and is a reflection of the continually evolving design aesthetic which is influenced by minimalistic forms, international influences, and rich textures.
Now for some other snapshots around the showroom…
As you may have guessed judging by the number off pictures I posted above, my favorite in the DXV showroom was the Percy Monolith Vessel Faucet with Loop Handle paired with the Pop Rectangular Vessel Lavatory. DXV describes the Percy Collection as “FASHION FORWARD, CLEVER AND INTRICATE IN DETAIL. A COLLECTION HONORING THE TALENT AND INSPIRATION OF THE INTERNATIONAL RUNWAY“. As a former fashion designer, I can tell you that DXV really hit the mark with this one. It is this design aesthetic that speaks to the fashion designer in me and the Percy faucet and Pop lavatory work together in the same way a high-end designer handbag and it’s decorative metal clasp do – they compliment one another.
On another note, I have been remodeling a powder room in my own home but have yet to replace the faucet and lavatory, as I have not been able to find the perfect combo (and I have been known to hold out for years until I find EXACTLY what I want), but I think I just solved that dilemma – SCORE!
DXV has done such a great job in honoring their past with their inaugural collection. I am excited to see what they have going forward – additional finishes, perhaps? In any case, the luxury bathroom and kitchen fixtures and fittings market better take notice, because DXV has definitely raised the bar.
Stay tuned for more on our BlogTourNYC adventures…there’s much more to come!
Please note that DXV by American Standard was one of several sponsors of BlogTourNYC, which covered my travel and expenses during my stay in New York. No compensation was received for this post and all opinions expressed are my own.