Early last month, while visiting the Kitchen and Bath Show in Las Vegas (KBIS 2014), I had the pleasure of sitting down to chat with Ellen O’Neill, the Creative Director of Benjamin Moore Paint . A lovely woman with an illustrious career (most recently at Ralph Lauren Home), O’Neill explained that unlike fashion, the colors for home are less trend driven and that a longer “shelf life” is of utmost importance. Painting is a major disruption in the home and most homeowners see painting their home as an average investment of 6-8 years. Because of that, the color they choose must be one that is enduring.
To research and create the color palette that signals what she sees popping up in the home furnishings industry, O’Neill must regularly attend trade shows such as Maison et Objet in Paris to pick up on these color cues that are trending not only in home furnishings, but also in other design disciplines such as fashion and graphic design.
Benjamin Moore Color Trends 2014 Palette
O’Neill named Benjamin Moore’s Breath of Fresh Air 806 as the Color of 2014, and is the common thread that weaves through every color chosen for the Benjamin Moore Color Trends 2014 palette.
For Benjamin Moore’s Color Trend 2014 palette, the focus was on the role that color plays in everyday life. The world around us influences in so many ways, and those influences differ from region to region, so for this year’s color palette, Benjamin Moore takes us to 5 different regions across North America to illustrate how differently color can be interpreted and integrated into the lifestyle of each region. The palette works seamlessly, regardless of region, and is “less about where you’re going and more about where you come from”.
Historic Charleston Townhouse
The first stop takes us to a Charleston townhouse, where romantic color and detail is balanced with industrial accents. In the south, brave color and wainscoting still reigns supreme.
Our second stop takes us to the coast of Novia Scotia, where the palette resembles the environs – weathered sea glass on the beach, sun-bleached driftwood, and moody grey skies.
From the rugged shores of Nova Scotia, we make our way down the Eastern Seaboard to a quaint Washington, Connecticut Farmhouse, where green fields, golden neutrals, moss encrusted stone walls are the norm. Tradition is given a little “bump” by using warm and more saturated color to make it more current.
Our next stop on our way down the Atlantic coast is Brooklyn, NY, where we are taken to a stylist’s urban loft. Here, the boundaries between work and living space are blurred. The beautiful color palette and the reference to industrial greys, pull the space together. It feels very urban, yet is very much a home.
Florida Plantation House
Our last stop on this year’s color journey is the Florida Keys, where we visit a Florida plantation house. Here, we are met with a crisper, brighter, and less moody sky. Inspiration is gathered from crushed seashells, nautical rope accents, sandy beaches, and a white canvas design scheme to reflect the crisp blue skies. Dark rich woods are juxtaposed with clean white and pale blue walls.
The Benjamin Moore Color Trends 2014 Palette
Benjamin Moore’s Breath of Fresh Air – One Color, Five Different Regions
Breath of Fresh Air – one color, but it tells a different story in each region and is the common thread that runs through and binds together each and every color in this year’s Benjamin Moore Color Trends 2014 Palette.
The Benjamin Moore and Kohler Collaboration
In addition to Benjamin Moore’s Color Trends 2014 Palette, I wanted to touch upon their recent collaboration with Kohler. This collaboration first came to light when I walked through the Kohler booth at the recent Kitchen and Bath Industry Show (KBIS2014). Note how the Benjamin Moore paint cans are highlighted in “Breath of Fresh Air” – very clever!
For this collaborative project, the element of “regionality” that played a role in the Benjamin Moore Color Trends 2014 Palette, also comes to play. For “Collaboration in Full Color”, kitchen and bath sets for three of the five regions represented in the Benjamin Moore Color Trends 2014 Palette were built at Kohler’s headquarters in Wisconsin and outfitted with Kohler product and Benjamin Moore color, and a “recipe card” was created to assist the consumer in identifying their style. Tools and content are provided to assist the consumer in transforming their vision into reality. Below are a few snapshots of the sets that were put together by this collaborative effort. Stay tuned for more collaborative efforts between these two industry giants.
I love how Kohler and Benjamin Moore – two big corporations, came together to collaborate. This is exactly what the buzz has been all about at the conferences I have attended over the last couple of months – that the future is collaboration.
**All images were provided by Benjamin Moore**